Wednesday, March 19, 2008

What I'm Reading This Week

RenGen: The Rise of the Cultural Consumer - and What It Means to Your Business

by Patricia Martin

Martin, a marketing professional, observes trends occurring that in the present day that she coins as "the Renaissance Generation", or "the RenGen". In her words,
"We are now witnessing the massing of culture, one based on new ideals seeking vigorous expression. ... This book points the way to ... a shift toward enlightenment that is dramatically changing the society in which we live and work."
A quick read, but provides much food for thought and ideas for discussion!

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