Face, what?

Okay, maybe I'm a little late to this discussion, but better late than never as they say.

A fellow librarian stopped by this week and within a conversation made mention of Facebook (dot com that is). It seems that everyone knew what it was but me.

What it is, is a grown-up college version of MySpace.com. Facebook is the brain child of Harvard drop-out Mark Zuckerberg. (Interesting that he may be following in Bill Gates' footsteps.)

According the "about" section, Facebook is "a social directory that enables people to share information. Launched in February 2004, Facebook helps people better understand their world by giving them access to the information that is most relevant to them."

Plus, it's exclusive. To register, an .edu email account is required.

Now, here's the interesting thing. While Facbook is out there to enable students to chat and learn about one another, it becomes a great tool for marketers, trend watchers, basically, the business industry. Through Pulse, "trend watchers" can see the popular listings and trends spotted on Facebook in the last seven days.